About Us

Designer, Will Hutchinson, spent nearly a decade as a designer in the music industry, creating t-shirts and merchandise for a huge roster of bands and labels including, Coldplay, The Strokes, Moby, The Libertines, Placebo, Madness, Teenage Fanclub, Ministry Of Sound, Pacha, V-festival and many more. Since 2013 he has been a freelance designer and photographer, working with brands such as Jagermeister and Farah and bands and labels such as Faithless, BMG, Trojan Records, DIY magazine and with videos and photos for bands such as Madness & The Hoosiers.

Will really loved the opportunity to showcase 2 decades of rock’n’roll design experience with an expanding range of classic, timeless designs with a confident rock’n’roll attitude front and centre. Ollie and Julie have decades of experience in the retail and wholesale fashion industry working with high street brands and independent retailers. Ollie and Will are brothers and also musicians so this is also very much a family collaboration. All three have a passion for music!